Aileen Stephenson

Aileen Stephenson

VP of Marketing · I help growing companies evolve their teams, processes and brand narratives to optimize growth and minimize chaos

Brand StrategyBrand IdentityBrand PositioningBrand VoiceBuyer Journey MappingBuyer PersonaCategory CreationContent Marketing Strategy
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Operator Overview

Over 20 years, I've led brand and digital marketing through many acquisitions, most recently as Sr. Director of Digital Marketing at Ericsson, where I directed the global Cradlepoint-to-Ericsson brand transition and earned a 2025 Top Performance Award. I built and scaled a global team of in-house staff and contractors, and I partnered with sales, product, and comms leadership to keep messaging, web, and go-to-market aligned while everything around us changed. I bring the same AI fluency to my work that I bring to team building: using it to speed up content and operations while keeping the brand narrative human and consistent.

Expertise

Brand StrategySelf-claimed
45
Brand IdentitySelf-claimed
45
Brand PositioningSelf-claimed
45
Brand VoiceSelf-claimed
45
Buyer Journey MappingSelf-claimed
45
Buyer PersonaSelf-claimed
45
Category CreationSelf-claimed
45

Industries

Enterprise SoftwareMarketing Teams & CmosSaaSTelecommunications & ConnectivityCorporate Learning & TrainingDigital Media & PublishingCoworking & Flexible Workspace
Marketing

Marketing Operating Profile

Largest annual budget managed
$4M
B2B / B2C split
80% B2B20% B2C
Channels personally run
ContentEventsSEO

Marketing Scope

Typical team size
15 people

Channels & Motion

GTM motion experience
Enterprise SalesChannelInside Sales

Portfolio

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