Erin Felton

Erin spent 15 years building and scaling B2B revenue engines inside consumer brands, companies where the Pro, Commercial or Trade motion lives alongside the consumer business. Her edge is consumer brands with real B2C traction that are now building a commercial motion behind it, and she knows exactly where that engine breaks and why. Building a B2B revenue engine requires fluency across marketing, sales, ops, and customer success. That breadth is what lets her sit above the silos: revenue leaks trace back to the handoffs between teams, not to any one team underperforming. She helps brands in that exact situation: real consumer traction, a B2B opportunity that's either nascent or hacked together, and no real system behind it. She builds what's missing: ICP clarity, pipeline, and Marketing, Sales, Ops, and Customer Success aligned around how the business actually sells to that buyer. B2B doesn't scale as a side project. She finds the gaps, fixes the friction, and unifies GTM functions into a single connected engine with the operating rhythms that drive scalable, repeatable growth.