Maggie Crowley

I help companies build smarter, more modern ways to grow revenue. I’ve spent nearly 20 years in sales, channel partnerships, go-to-market strategy and revenue growth, with a career centered around building businesses, teams and partnerships from the ground up. For nearly a decade, I was a member of the senior leadership team at one of the world’s largest global tax credit consultancies, where I founded and scaled the company’s global partnerships channel. I built the function from the ground up, developing the strategy, creating the operating model, building and leading the team, establishing partner programs and developing the go-to-market approach. The channel ultimately became a multi-million-dollar annual revenue business and an important growth engine for the company. Before that, I was the second member of the channel partnerships team at Cayan, a payments technology company that was later acquired by Global Payments for $1 billion. I helped build its partner ecosystem during a period of rapid growth and gained firsthand experience developing scalable partnerships inside a technology company. Today, I advise companies on the challenges I’ve spent my career solving: Partnerships & Channels: Building a partner strategy from scratch, designing partner programs, identifying the right partners, creating incentives and developing a scalable channel model. Sales & Revenue Growth: Rethinking sales strategies, improving pipeline generation, creating repeatable revenue processes and identifying opportunities to accelerate growth. Go-to-Market: Developing GTM strategies, entering new markets, defining routes to market and aligning sales, partnerships and marketing around a common growth strategy. Strategy & Execution: Turning high-level ideas into practical plans, helping leadership teams prioritize opportunities and building the structure needed to actually execute. The sales landscape has changed dramatically. Buyers have more information, automation has transformed prospecting and AI is changing how revenue teams operate. Companies can't simply rely on the playbooks that worked five or ten years ago. I bring a practical, operator's perspective to that challenge. I’ve carried revenue targets, built teams, developed partnerships, sold to C-suite executives and been responsible for turning strategy into measurable results. If you're trying to figure out how to grow — through sales, partnerships, a new market, a new GTM strategy or a better revenue engine — that's where I can help.

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