Erin Felton
Chief Revenue Officer · Consumer brands have the halo. I build the B2B revenue engine behind it.
Operator Overview
I help consumer brands build the B2B revenue engine their brand halo can't build for them. I've spent 15 years in GTM leadership at Wayfair, Shopify, and Staples — running nearly every revenue function, not observing them. I helped build Wayfair Professional from a founding-team experiment to a $2B B2B commercial engine on top of a consumer platform. I rebuilt commercial content operations for Shopify's multi-billion-dollar sales org. Same pattern every time: extraordinary brand, underpowered engine. I embed with growth-stage leadership teams to diagnose where the revenue system is breaking and rebuild it — sharper ICP, aligned Marketing/Sales/CS, operating rhythms that turn accidental B2B revenue into something predictable and scalable.