In every role, companies pay less than operators list
Companies pay a median of $207 an hour for fractional sales leaders, the part-time CROs and VPs of Sales, against a listed $250. Revenue operations leaders are paid $190 against $232.50 listed, and marketing leaders $172.50 against $217.50.
Enablement shows the widest gap, $180 paid against $287.50 listed. Customer success, partnerships and front-line sellers are grouped into one row, paid $220 against $225 listed.
AI GTM operators list $200 and are paid a median of $137.50, the lowest of any role.
Hourly rate by role
USD per hourOther GTM roles groups customer success (9 rates), partnerships (7) and front-line sellers (3).
C-level titles command $50 an hour more than VPs
Across listed and paid rates, C-level titles have a median of $250 an hour. VP titles sit at $200 and director titles at $187.50.
The top quarter of C-level operators are at $350 an hour or more, while three in four directors are at $225 or less.
Hourly rate by title level
USD per hour, middle half and medianHours decide the bill more than the rate does
Nearly half of live engagements run 20 hours a month or less and cost a company a median of $3,750 a month. At 21 to 40 hours the bill rises to $8,000, and above 80 hours, close to a half-time seat, it reaches $23,825.
By role, marketing engagements are the lightest at $4,125 a month. Revenue operations runs the heaviest at $9,750, with AI GTM at $8,750 and sales leadership at $7,500.
Operators who list a monthly retainer set a median range of $8,000 to $18,000.
By hours a month
median, USD per monthBy role
median, USD per month168 engagements with hours on record. Monthly cost is hours a month times the hourly rate the company pays. Retainer range from 46 operator profiles.
A listed rate is a starting point
The median listed rate is $245 an hour. The median rate companies pay is $200.
Where operators reported both numbers for the same client, 54% of engagements were billed at the full listed rate. In 41% the client paid less, and the median discount was 29%. Above 40 hours a month, 70% of engagements were billed below list.
Companies asking for more hours have the most room to talk price.
118 engagements, one square each
rate paid compared with listed rateLarger companies pay more per hour and buy more hours
Companies under $1 million in revenue pay a median of $150 an hour and about $3,000 a month. Companies above $20 million pay $250 an hour and about $10,000 a month.
The $5 million to $20 million band is the largest group, with a median of $7,520 a month.
Median monthly cost by client annual revenue
USD per month, hourly rate paid at right118 engagements where the client's revenue was reported. Under $1M includes pre-revenue companies.
How the index is built
The index is built from Revenue Nomad's master rate dataset, which combines a 2027 operator survey, operator profiles, signed engagement contracts and other rates operators reported. Every figure is a median with the 25th and 75th percentiles beside it, so one very high or very low rate cannot move the headline.
Listed rates
The standard hourly rate an operator quotes before any client is involved. One per operator.
Paid rates
The hourly rate a company pays on a live engagement, a signed contract or a quote it received. Many operators work with more than one client, so one operator can add several paid rates. Each engagement is counted once.
Operators
People who do fractional, interim or advisory go-to-market work, full time or alongside another job. Most work from the United States. Rates are in US dollars.
What the headline means
The headline is the median rate companies pay. Listed rates are shown beside it so the difference between the two is clear in every role.
How rates are matched
Monthly fees and retainers become an hourly rate by dividing by the hours in scope. Under 20 hours a month counts as 15. Duplicate accounts and test entries are removed.
What comes next
The index updates through 2027 as new rates come in, with customer success, partnerships and front-line sellers moving out of the grouped row as each one grows. Add your rate to the next edition at the link below.
Every figure in this edition
| Group | n | 25th | Median | 75th |
|---|---|---|---|---|
| Hourly rate companies pay, USD | ||||
| All engagements | 175 | $150 | $200 | $250 |
| Sales leadership | 79 | $160 | $207 | $300 |
| Marketing | 34 | $139.50 | $172.50 | $250 |
| Revenue operations | 21 | $175 | $190 | $237.50 |
| AI GTM | 17 | $125 | $137.50 | $275 |
| Enablement | 17 | $132 | $180 | $250 |
| Other GTM roles (customer success, partnerships, front-line sellers) | 7 | $135 | $220 | $250 |
| Listed hourly rate, USD | ||||
| All operators | 128 | $173.75 | $245 | $300 |
| Sales leadership | 51 | $187.50 | $250 | $337.50 |
| Marketing | 24 | $150 | $217.50 | $250 |
| Revenue operations | 22 | $180 | $232.50 | $300 |
| AI GTM | 9 | $175 | $200 | $350 |
| Enablement | 10 | $231.25 | $287.50 | $300 |
| Other GTM roles (customer success, partnerships, front-line sellers) | 12 | $211.25 | $225 | $256.25 |
| Paid and listed rates by title level, USD per hour | ||||
| C-level titles | 88 | $200 | $250 | $350 |
| VP titles | 95 | $150 | $200 | $257.50 |
| Director titles | 26 | $136.97 | $187.50 | $225 |
| Monthly cost of an engagement, USD | ||||
| All engagements | 168 | $3,863 | $7,500 | $11,288 |
| Sales leadership | 76 | $4,000 | $7,500 | $12,000 |
| Marketing | 34 | $2,663 | $4,125 | $8,000 |
| Revenue operations | 20 | $6,188 | $9,750 | $13,125 |
| AI GTM | 16 | $4,094 | $8,750 | $13,625 |
| Enablement | 15 | $5,279 | $8,000 | $10,235 |
| Other GTM roles | 7 | $5,160 | $10,000 | $10,513 |
| 20 hours a month or less | 74 | $2,481 | $3,750 | $5,000 |
| 21 to 40 hours | 43 | $6,300 | $8,000 | $10,000 |
| 41 to 80 hours | 33 | $7,840 | $10,125 | $13,500 |
| Over 80 hours | 18 | $19,750 | $23,825 | $28,004 |
| Monthly cost by client annual revenue, USD | ||||
| Under $1M | 22 | $2,063 | $3,000 | $4,875 |
| $1M to $5M | 34 | $3,188 | $5,000 | $7,960 |
| $5M to $20M | 39 | $4,500 | $7,520 | $12,000 |
| $20M and up | 23 | $8,500 | $10,020 | $12,563 |
Common Questions
How much does a fractional GTM leader charge per hour?
Companies pay a median of $200 an hour for a fractional go-to-market leader, based on 175 engagements in the 2027 Fractional GTM Rate Index from Revenue Nomad. Operators list a median of $245 an hour, and the middle half of companies pay between $150 and $250.
How much does a fractional VP of Sales or CRO cost per month?
A fractional sales leadership engagement costs a company a median of $7,500 a month, based on 75 engagements in the 2027 Fractional GTM Rate Index. Companies pay a median of $207 an hour for sales leaders, who list a median of $250.
How much does a fractional CMO or marketing leader charge?
Companies pay fractional marketing leaders a median of $172.50 an hour, based on 34 engagements in the 2027 Fractional GTM Rate Index. Marketing leaders list a median of $217.50, and a typical marketing engagement costs $4,125 a month.
How much does a fractional RevOps leader cost?
Companies pay fractional revenue operations leaders a median of $190 an hour, against a listed median of $232.50. A typical RevOps engagement costs $9,750 a month, the highest of any role in the 2027 Fractional GTM Rate Index.
Do fractional leaders discount their rates?
Yes, in about four of ten engagements. The 2027 Fractional GTM Rate Index found 41% of engagements were billed below the operator's listed rate, with a median discount of 29%. Above 40 hours a month, 70% were billed below list.
How is the Fractional GTM Rate Index calculated?
The index reports medians and middle-half ranges from 303 rate data points covering 143 operators, with data through November 11, 2026. The headline is the rate companies pay, with each engagement counted once and monthly fees converted to hourly by the hours in scope. Customer success, partnerships and front-line sellers are grouped into one row until each has enough rates to stand alone.