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Katherine Daumer

Katherine Daumer

Sales Manager · Results-driven Sales Leader with 15+ years of experience leading high-performing frontline sales teams, managing commercial/mid-market revenue segments, and driving direct sales growth.

AI SDR / Outbound AutomationAI Sales AutomationAgentic Workflow DesignAnnual GTM PlanningCall Coaching & FeedbackCompetitive BattlecardsContent Marketing StrategyDeal Velocity Improvement

Operator Overview

Senior Director, GTM Commercialization & Strategy (Content & Strategic Programs) Led strategic program management, operational efficiency, and product adoption frameworks across a 35+ person global org supporting 3,000+ sellers across 15+ countries. Director → Sr. Manager → Manager, GTM Revenue Strategy & Ops (Global Product Solutions): Owned end-to-end revenue strategy and operations (RSO) for North American specialist sales org supporting SMB, Mid-Market, and Enterprise/LCS segments. Served as strategic thought partner to senior sales leaders to drive operational rigor, planning, and long-term revenue health. Director of Sales → Manager, Account Management → Assoc Manager → Sr. Account Mgr → Account Manager Strategic progression from frontline sales execution to GTM leadership. Built the operational discipline, market-level insights, and data-driven selling habits that formed the foundation for my later focus on GTM business operations and sales strategy.

Expertise

AI SDR / Outbound AutomationSelf-claimed
45
AI Sales AutomationSelf-claimed
45
Agentic Workflow DesignSelf-claimed
45
Annual GTM PlanningSelf-claimed
45
Call Coaching & FeedbackSelf-claimed
45
Competitive BattlecardsSelf-claimed
45
Content Marketing StrategySelf-claimed
45
Deal Velocity ImprovementSelf-claimed
45
Discovery FrameworkSelf-claimed
45
GTM Workflow AutomationSelf-claimed
45
GTM LaunchSelf-claimed
45
Gong ImplementationSelf-claimed
45
Highspot / Seismic AdminSelf-claimed
45
Kpi FrameworkSelf-claimed
45
Mid Market MotionSelf-claimed
45
New Hire Sales OnboardingSelf-claimed
45
Outbound Motion BuildSelf-claimed
45
Outbound ProspectingSelf-claimed
45
PLG → Sales BridgeSelf-claimed
45
Pipeline ArchitectureSelf-claimed
45
Revenue ForecastingSelf-claimed
45
Sales AI StrategySelf-claimed
45
Sales Process DesignSelf-claimed
45
Salesforce ImplementationSelf-claimed
45
Seismic SetupSelf-claimed
45

Industries

Sales Organizations & CrosSaaSMarketplaceMedia & ContentAdvertising & Media AgenciesConsulting & AdvisoryStaffing & Recruiting
Sales Leadership

Sales Leadership Snapshot

Largest team managed
52 people
Largest annual quota managed
$40M

GTM Approach

GTM motion experience
PLGInside Sales
Sales cycle range
35 days
Methodologies
Solution SellingSandlerValue Selling