Jesse Fowler

Athlete brand identity deck: strategy and guidelines

Built through a creative studio for an athlete brand

The finished strategy and guidelines deck a creative studio built for an Olympic champion, with four questions carried across the top of every page and the guidelines following the strategy. Built for the people who book a champion, not for fans.

Athlete brand identity package: intake to deck

Built through a creative studio for an athlete brand

How a creative studio built a sponsor-facing brand for an Olympic champion: what the brand had to do, the intake method it grew from, and the deck architecture section by section. Written so another studio could reuse the structure.

The cannabis audit method: every store, then the build

Built for a licensed retail operator

The three stages a licensed operator runs before any software is built, what each has to settle before the next starts, and the store by store questions the research asks. The questions can be put to any operation.

The advisor update template

Built for a brand moving toward national retail

A template a seed-stage founder fills in an hour and an advisor reads in ten, built for a brand moving toward national retail. Five sections, the question each answers and the two rules that keep it safe to forward.

The five findings, as registered

Built for a medical-device US entry

A de-identified findings register from US-entry diligence on a medical device: each finding as a category and one-clause mechanism, graded on severity and on how likely a buyer's own diligence would catch it, with the buyer-tier gate that decides who sees the room first.

The held-out accuracy audit for an estimating engine

Built for an in-house estimating engine

The test design behind every accuracy claim an in-house estimating engine makes. It covers what error means, what ground truth is, why holding a bid out measures something real, the standing controls, and what is still open. Formulas, rates and prompts are left out on purpose.

Bid system of record: the specification

Built for a panel wall system maker

The structure of a bid tracker built for a panel-system maker, written so a buyer could hand it to a developer or use it to judge a CRM. It carries the objects, stage ladder, states, flags and the measures the system exists to answer. Structure only, no data and no rates.

Safeguards and standing rules

The safeguards the firm runs on its own work, each with the failure it answers and how it is enforced, followed by a sample of the standing rules the next run has to obey. Private and personal matters are not listed.

Standing seat charter

The operating rules for a standing owner's representative across a public institution's art installations: the one condition on pay, who decides what among artist, fabricator and facilities, and a three-way test for a disputed load. It carries no figures.

Contractor Gorilla engagement report

The engagement written up: why the search plan was written in-house, why the vendor became an advisory seat with equity, and what that cost in independence. It carries the decision table and the caution on link webs under today's search rules.

Surplus capacity donation procedure

The procedure behind the rule, written for a contractor or manufacturer that gives in kind to a nonprofit: sort gifts into stocks and flows, read the second decline as the signal, and make the budget decision out loud. Method and a blank channel sheet, with no figures.

Phase 1 proposal structure

The Phase 1 proposal as sent, described section by section: who is offering the work, what the program holds, what Phase 1 delivers and leaves out, and the questions the developer has to answer before kickoff. The developer, the fee and the legal terms are not shown.

Comparison basis sheet

The one-page checklist put in front of every system-versus-system cost comparison: the scope boundary, the lines held constant, how to treat a budgetary baseline, and the gate that says when a rate may become a total. Method only, with no project figures.

Intake screen, financing before scope

The six-question screen Tellus used to qualify an owner before anyone drew a proposal, as a working sheet. It gives a pre-call lookup, each question in order, what the answer reveals, the constraint it locates and how to read the answers together. Financing comes before scope on purpose.

Exposure-tier matrix

The classification run on the house in 2020, written so an owner or a general contractor can run it on their own remaining scope when a confirmed crew goes quiet. It sorts open work into tiers by what each phase requires and assigns one lever to each tier.

Prove it before you paper it

A method note from three of my own entitlement cases. A rule with no written exception moves discretion from a form to a person, so the note orders the work: learn what the decider needs to write down, make the fact exist, put the record behind it and carry it in yourself. It also sets three conditions for when a fact may go first.

Owner-held delivery checklist

A working checklist for an owner weighing whether to go without a general contractor. It shows who holds each risk under a general contractor and under owner-held trade contracts, the questions to settle before the trades are bought out, and what the owner has to accept in plain words. Method only, with nothing specific to the client.

The findings-first packet

How the permit application was built backwards from the three findings the city's code requires, with the fact from the running venue supplied under each one, the condition that made it writable and what the commission adopted. It works as a template for any use a code has never named.

Phased schedule of values and gate plan

The structure used to rebuild an occupied facility one room at a time: the gate plan with pass criteria, the schedule of values billed per phase, the decision log and a reconciliation check. Team operations signs each phase done.

Category-slot method

A method for selling an in-kind sponsor program to marketing budgets: score each product category by what a camera can identify, call the most visible first, anchor one national brand and fill the rest by exclusive slot.

Self-certification packet contents

The section by section index of the City of Phoenix self-certification packet assembled for the conversion, with the city form each item fills and how it was produced. The forms, plans and code study are not reproduced.

Normalize the other budget: the checklist

A ten item review that puts two budgets for the same building on the same basis before anyone reads the totals. Built for the case where a partner budget arrives looking like it hit the target.

Relaunch sequence

The order used to bring a dark restaurant back: former staff first, press second, events third, the operator last, with why each step sits where it does and what breaks if the order is reversed.

Front-end operating document

The stages with entry tests and gate decisions, the discovery questions, the split between common costs and vertical delivery, the estimate checks and the terms of a paid feasibility phase. Written as a plant would run it, with the client and every price left out.

Takeoff overlay pair

Two images from one takeoff on a commercial plan sheet, with the wall classes read from the drawing's own geometry drawn back on the original line work, plus the method note for reviewing them. Nothing on it identifies the building or its owner.

SOP index

Every standard operating procedure the firm runs on its own companies, in plain names: what each governs, when it runs and which seat runs it. Includes the seven step engagement flow.

Control center: four agents, one screen

What each of four operating agents watches, the decision it supports and what it hands to the other three, on one screen across every store. No agent writes to the operator's systems of record.

The 90-day audit cycle

Three thirty-day cycles, each ending in a report and a set of decisions, with quick wins surfaced near day 25. Every recommendation carries its basis and what it waits on, and any build is scoped as its own statement of work.

Diligence-phase fee and scope template

The three-phase structure for a capital-readiness engagement, with a fixed fee on the diligence phase payable whatever it finds. Carries the questions a buyer's counsel asks and the document request that answers them, with no amounts printed.

Trade-school funding sequence

How a new licensed-trade school's funding channels open, which authority gates each one and what may enter the base case a raise is sized against. A rule for reading a school plan, not a story.

Owner-onboarding question set

Six questions asked before a property joins a flat-fee portfolio, each tied to a cost the fee has to absorb or a service risk the guest issue log should watch. Carries no figures and no property answers.

Two-question meeting filter

The filter two advisors used on a joint seed raise to decide which contacts earned a pitch meeting: a named champion and a process that fits a seed clock. Includes a worksheet whose example rows are invented and labeled as such.

Retail tier one-pager

The four retail tiers a brand moves through toward national shelves, what evidence opens each door and the sequencing rule that says which to work first. No store counts or door counts.

The fractional CRO seat in a creative studio

A working description of a revenue seat inside a creative studio: what the seat owns, what the creator keeps, what the client decides and the weekly cadence it runs on. Written so another studio could adopt it.

Positioning plate: premium to parity

The before and after positioning built for a panel wall system maker: the category claim, the evidence a buyer is offered, who the pitch is written for and the order the proof comes in. It carries structure and message rules, with no figures.