Laura McAliley

Laura McAliley

Chief Marketing Officer · Twenty years in marketing, on every side of it. Now, I'm applying that analog knowledge to building the brand foundation AI tools run on, so your teams do great work, more efficiently.

AI Competitive MonitoringAI GTM StrategyAI Lead ScoringAI Sales AutomationAI Tool Evaluation & SelectionAI Maturity AuditAI Readiness AssessmentAI Sales Strategy

Operator Overview

I'm Laura McAliley, founder of Pebble Marketing. Twenty-plus years building brand and go-to-market across agencies, in-house teams, and startups, including a marketing org I led through a 2022 exit and tripled revenue while keeping spend under 3% of revenue. Today I build Ripple, a brand context engine that runs on your own material, stays confidence rated, and keeps your team and every AI tool working from the same foundation.

Expertise

AI Competitive MonitoringSelf-claimed
45
AI GTM StrategySelf-claimed
45
AI Lead ScoringSelf-claimed
45
AI Sales AutomationSelf-claimed
45
AI Tool Evaluation & SelectionSelf-claimed
45
AI Maturity AuditSelf-claimed
45
AI Readiness AssessmentSelf-claimed
45
AI Sales StrategySelf-claimed
45
Brand StrategySelf-claimed
45
Brand ArchitectureSelf-claimed
45
Brand AuditSelf-claimed
45
Brand GuidelinesSelf-claimed
45
Brand IdentitySelf-claimed
45
Brand PositioningSelf-claimed
45
Brand VoiceSelf-claimed
45
Channel StrategySelf-claimed
45
Content Marketing StrategySelf-claimed
45
Content CalendarSelf-claimed
45
Founder BrandSelf-claimed
45
GTM AI StrategySelf-claimed
45
GTM Workflow AutomationSelf-claimed
45
LLM Content GenerationSelf-claimed
45
Prompt Engineering For GTMSelf-claimed
45
RebrandingSelf-claimed
45

Industries

CybersecurityMarketing Teams & CmosSaaSDeep Tech / AIProfessional ServicesAdvertising & Media Agencies
Marketing

Marketing Operating Profile

B2B / B2C split
90% B2B10% B2C
Channels personally run
ContentSEOPartnerships

Channels & Motion

GTM motion experience
PLGChannelInside Sales