Randi MacColl

Randi MacColl

Chief Marketing Officer · A marketer who can identify and translate a brand's most compelling story—and strengths—into strategic growth; deep category expertise in: Home • Design/Architecture/Construction • Food • Education • Travel • Lifestyle

Brand StrategyBrand PositioningBrand VoiceCompetitive IntelligenceContent Marketing StrategyContent Engine BuildCustomer Marketing ProgramDemand Generation

Operator Overview

My professional marketing experience spans 25+ years in brand development, growth strategy, original content and high-profile partnerships across digital, print, events and TV. From helping startups gain a national foothold to creating world-class campaigns and experiential programs for global brands, I have a proven track record of leading innovative teams at publishing powerhouses (Gourmet, Architectural Digest, HGTV and Food Network Magazines), startups (1stdibs, Sweeten, Vesta Home) and education (French Culinary Institute), delivering engagement, trust and revenue across platforms.

Expertise

Brand StrategySelf-claimed
45
Brand PositioningSelf-claimed
45
Brand VoiceSelf-claimed
45
Competitive IntelligenceSelf-claimed
45
Content Marketing StrategySelf-claimed
45
Content Engine BuildSelf-claimed
45
Customer Marketing ProgramSelf-claimed
45
Demand GenerationSelf-claimed
45
Email TemplatesSelf-claimed
45
Event & Field MarketingSelf-claimed
45
Event StrategySelf-claimed
45
Founder BrandSelf-claimed
45
Funnel AnalysisSelf-claimed
45
GTM LaunchSelf-claimed
45
Growth MarketingSelf-claimed
45
ICP TargetingSelf-claimed
45
Lead To Revenue ProcessSelf-claimed
45
Multi Touch AttributionSelf-claimed
45
Outbound ProspectingSelf-claimed
45
Paid AcquisitionSelf-claimed
45
Partnership StrategySelf-claimed
45
Post Acquisition IntegrationSelf-claimed
45
SEO & Organic GrowthSelf-claimed
45
Sales EnablementSelf-claimed
45
Thought LeadershipSelf-claimed
45

Industries

Marketing Teams & CmosMedia & ContentGeneral Contractors & BuildersHome ServicesArchitecture, Engineering & DesignLuxury & Premium BrandsConsulting & Advisory
Marketing

Marketing Operating Profile

B2B / B2C split
60% B2B40% B2C
Channels personally run
PRPartnershipsContent

Marketing Scope

Typical team size
6 people

Channels & Motion

GTM motion experience
ChannelInside SalesEnterprise Sales