Sales momentum slows down when experienced leadership is missing. Bringing on a full-time VP of Sales can take months and comes with a high fixed expense. A fractional VP of Sales gives you immediate access to senior sales leadership without the delays or long-term financial commitment.
A fractional Vice President of Sales partners closely with you to introduce direction, discipline, and ownership across your sales function. This role is built for companies that need traction now, not after an extended hiring and ramp-up period.
A fractional VP of Sales is a senior sales executive who works with your company on a part-time or contractual basis. You gain the same level of strategic oversight and leadership you would expect from a full-time VP, adjusted to match your current growth stage.
This role is centered on creating a sales engine that delivers results. A fractional VP of Sales shapes your sales strategy, sets clear targets, structures your pipeline, strengthens forecasting, and leads the sales team with defined expectations. They collaborate with founders, CEOs, CROs, and marketing leaders to ensure sales execution aligns with revenue objectives.
Many organizations reach a point where sales activity is high, but outcomes remain inconsistent. Deals take longer to close, forecasts lack accuracy, and founders are forced back into day-to-day selling.
A fractional VP of Sales addresses this by stepping in as an experienced leader who can quickly identify gaps and implement fixes. This role is well suited if you already have sales representatives but lack direction, or if you are planning to scale and want to build a solid sales foundation early.
Companies turn to fractional leadership when they need speed, proven experience, and flexibility without committing to a full-time executive hire.
Hiring a fractional VP of Sales gives you executive-level leadership focused on execution and outcomes.
Services typically include sales strategy creation, pipeline and forecast management, coaching sales teams, hiring and onboarding support, compensation planning, CRM discipline, and performance management. A fractional VP of Sales also serves as a trusted advisor, helping you make informed decisions around growth strategy, team structure, and revenue planning.
This role can also step in as interim leadership during transitions or unexpected gaps in sales management.
When you hire a fractional VP of Sales, you receive executive-level leadership focused on execution.
This includes sales strategy development, pipeline and forecast management, sales team coaching, hiring support, compensation planning, CRM discipline, and performance accountability. A fractional VP of Sales also acts as a strategic partner to you, helping you make better decisions about growth, headcount, and revenue planning.
This role can also provide interim leadership during transitions or unexpected leadership gaps.
Hiring a full-time VP of Sales in Atlanta can cost between $300,000 and $375,000 per year when base salary, bonuses, and benefits are included.
A fractional VP of Sales in Atlanta typically charges between $8,000 and $20,000 per month, depending on scope, engagement level, and business complexity. This approach provides senior leadership at a significantly lower cost, without long-term employment risk.
A fractional VP of Sales is accountable for improving how sales operates across your organization. Responsibilities include defining the sales process, setting achievable targets, improving forecast reliability, coaching managers and representatives, and reinforcing accountability at every level.
The objective is straightforward: build a sales process that delivers consistent revenue and supports sustainable growth.
Experience is critical when choosing a fractional VP of Sales. Look for someone who has scaled sales teams, partnered closely with leadership, and understands how sales, marketing, and revenue operations work together.
The right fractional VP of Sales brings an outside perspective, aligns with your culture, and prioritizes execution from the first day of engagement.
If your sales organization needs clarity, leadership, and predictable performance, a fractional VP of Sales offers the fastest path forward.
