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Anca Canulescu

VP of Marketing · VP Marketing

Demand GenerationOutbound ProspectingSales Process DesignPipeline Inspection

Operator Overview

I’m a growth-focused marketing strategist with 20+ years of experience driving impact for global enterprises and SaaS startups. I specialize in marketing automation, sales funnel optimization, and high-converting campaigns. With a background that includes 6+ years at IBM and 5+ years as a top-rated freelancer, I bring both strategic vision and hands-on execution. I’m known for blending data-driven precision with creativity to deliver measurable growth.

Expertise

Demand GenerationSelf-claimed
45
Outbound ProspectingSelf-claimed
45
Sales Process DesignSelf-claimed
45
Pipeline InspectionSelf-claimed
45

Industries

SaaSHardware / IotBanking & Credit Unions
Marketing

Marketing Operating Profile

Marketing Scope

Revenue stages thrived in
Seed

Channels & Motion

GTM motion experience
Enterprise SalesAll

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