Toni Larson

Over the course of my career, I’ve led and scaled marketing programs across financial services, retail, marketplaces, and consumer brands. Most recently, I served as Senior Director of Growth Marketing at Edward Jones, where I led cross-channel acquisition strategy, performance optimization, and team leadership within a complex enterprise environment. Previously, I’ve held senior marketing roles at Walgreens, Groupon, U-Haul, and Softonic, driving growth across paid media, digital strategy, analytics, and go-to-market initiatives. Across roles, I’ve been trusted to bring clarity to ambiguity, improve efficiency, and help teams build momentum at critical moments.