Dave Greenberger

I build culture-first GTM orgs at technology companies. Typically joining at a product launch or new initiative. I specialize in 1) putting the right incentivizes in place and hiring a team to run through walls 2) creatively optimizing pricing, packaging and story-market fit 3) installing and iterating the sales process to make sure our sales warriors hacking through the jungle with a machete can build roads behind them, others can follow… and eventually develop cities around those trails blazes.