Toni Larson

Over the course of my career, I’ve led and scaled marketing programs across financial services, retail, marketplaces, and consumer brands. Most recently, I served as Senior Director of Growth Marketing at Edward Jones, where I led cross-channel acquisition strategy, performance optimization, and team leadership within a complex enterprise environment. Previously, I’ve held senior marketing roles at Walgreens, Groupon, U-Haul, and Softonic, driving growth across paid media, digital strategy, analytics, and go-to-market initiatives. Across roles, I’ve been trusted to bring clarity to ambiguity, improve efficiency, and help teams build momentum at critical moments.

All work samples are shown here, whether they were added independently or as part of an engagement.