John McCaffrey

I help founder-led and scaling B2B companies turn early sales traction into a disciplined, manager-led, repeatable revenue system. My strength is practical sales execution: improving pipeline quality, forecast discipline, CRM adoption, manager coaching, sales process, and weekly operating cadence. I bring CRO-level systems thinking with operator-level execution, so teams leave with better visibility, stronger accountability, and sales routines they can continue using as they scale.