Lawrence Coffee

Lawrence Coffee

VP of Sales · Building Sales Teams That Deliver Predictable Revenue

Call Coaching & FeedbackOutbound Motion BuildPipeline InspectionRevOps Function BuildSales Team Hiring & RampSales Playbook BuildSales Process DesignRep Performance Management
Revenue size:$1M-$5M$5M-$20M
Employee size:51–200 employees11–50 employees
Industries:Professional ServicesMedical Devices & DiagnosticsSports, Events & Live EntertainmentCommercial Real EstateSpecialty Trades & SubcontractorsHome Services
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Operator Overview

I've spent the last 20+ years doing one thing, in a lot of different rooms: helping founders and leaders build companies that stand the test of time - the kind that survive generations, due diligence, a sale, or a decade of growth. Along the way, that's added up to more than $60M in revenue I can point to directly, and a hand in roughly $4B in enterprise value - divestitures, nine-figure rollups, commercialization efforts, and professional service practices that grew faster than anyone expected them to. Somewhere in there, I've also coached and led sellers who've closed well over $100M combined. Some of that work has been quiet and structural: leading pre-sale due diligence on a multi-billion-dollar restaurant chain divestiture, building the commercialization story for new technology under a NASA Space Act Agreement, architecting the revenue engine behind a fast-scaling nine-figure Data & AI practice. Some of it has been scrappier - taking a $25K engagement and growing it into a $2M+ practice, an 8,300% climb that started with just doing the work well and letting it compound. I've also spent a lot of that time in earlier rooms - advising 100+ founders, some who successfully scaled from $0 to their first $1M, others just trying to find a revenue motion they could repeat on purpose instead of by accident. If you're building something and sensing there's more in it than you're currently capturing, let's chat.

Expertise

Call Coaching & FeedbackSelf-claimed
45
Outbound Motion BuildSelf-claimed
45
Pipeline InspectionSelf-claimed
45
RevOps Function BuildSelf-claimed
45
Sales Team Hiring & RampSelf-claimed
45
Sales Playbook BuildSelf-claimed
45
Sales Process DesignSelf-claimed
45
Revenue Operations

RevOps Operating Profile

Primary CRM
Salesforce
Stack complexity
Enterprise

Has run a 15+ tool stack. Operates multi-system environments with data warehouse, governance and cross-functional ownership.

Built from zero
Built from zero

GTM Context

Revenue stages thrived in
Pre-seed
GTM motion experience
Inside SalesEnterprise SalesChannelPLG

Portfolio

All work samples are shown here, whether they were added independently or as part of an engagement.

No work samples have been added yet.

Engagement History

1 engagement

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