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Melissa Ralston

VP of Revenue Operations · VP RevOps

Churn Reduction ProgramAccount Expansion SellingChannel Sales BuildSales Process DesignBoard Revenue ReportingSales Team Hiring & RampChurn ReductionAccount Expansion

Operator Overview

Dedicated, proven executive with 20+ years in marketing, customer experience, innovation pipeline management and business development for multiple industries – publicly and private equity held. A talented communicator with a hands-on approach and strong operational experience leading through change transformation. Committed to establishing a strong work ethic, removing roadblocks, building high-performing talent and cultivating business relationships with employees, partners and board. Skilled in setting strategic organizational vision critical to continued growth and engaging key stakeholders at crucial times. Versatile and collaborative approach.

Expertise

Churn Reduction ProgramSelf-claimed
45
Account Expansion SellingSelf-claimed
45
Channel Sales BuildSelf-claimed
45
Sales Process DesignSelf-claimed
45
Board Revenue ReportingSelf-claimed
45
Sales Team Hiring & RampSelf-claimed
45

Industries

Media & ContentProfessional ServicesIndustrial ManufacturingFreight & Trucking
Revenue Operations

RevOps Operating Profile

Primary CRM
Salesforce
Stack complexity
1 tools
Built from zero
Seed

Systems Scope

Primary CRM
Salesforce
Stack complexity
1 tools

GTM Context

Revenue stages thrived in
Seed
GTM motion experience
Inside SalesAll

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