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Lawrence Coffee

VP of Revenue Operations · VP RevOps

Outbound ProspectingDemand GenerationRevOps Infrastructure BuildSales Process DesignRep Performance ManagementRev Ops Infrastructure

Operator Overview

With 20 years of experience in business services consulting and a proven track record as a fractional CxO (CRO, CSO, CMO) across 16 roles, I specialize in helping businesses scale by implementing turnaround strategies, launching new revenue streams, and optimizing operational systems. I’ve led turnaround projects and built 41 companies, divisions, business units, and departments, mentoring 124 businesses, including startups, SMBs, and family foundations. For example, I helped Manpower revamp the sales strategy for a nine-figure global data and AI practice, driving exponential growth. Whether you need to refine your go-to-market strategy, develop new products, or optimize operations, I provide actionable insights and hands-on leadership to help you scale successfully.

Expertise

Outbound ProspectingSelf-claimed
45
Demand GenerationSelf-claimed
45
RevOps Infrastructure BuildSelf-claimed
45
Sales Process DesignSelf-claimed
45
Rep Performance ManagementSelf-claimed
45

Industries

SaaSProfessional ServicesBanking & Credit UnionsCommercial Real EstateIndustrial Manufacturing
Revenue Operations

RevOps Operating Profile

Primary CRM
Salesforce
Stack complexity
1 tools
Built from zero
Pre-seed

Systems Scope

Primary CRM
Salesforce
Stack complexity
1 tools

GTM Context

Revenue stages thrived in
Pre-seed
GTM motion experience
Inside SalesAll

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