Jennie Lawton

I help revenue teams stop operating on instinct and start operating on infrastructure. My work sits at the intersection of sales strategy and AI implementation - building the processes, tools, and frameworks that let teams execute at a higher level without adding headcount or complexity. That means connected workflows, smarter use of data, and leadership that can actually see what's happening and why. I've spent my career in B2B SaaS sales leadership, and I bring that operator lens to every engagement. Whether I'm advising on go-to-market strategy, implementing AI across a sales tech stack, or training teams to work in a way that actually scales.

All work samples are shown here, whether they were added independently or as part of an engagement.