
Abi Williams
VP of Sales

VP of Sales · A hands-on fractional executive who partners with SMBs to do the heavy lifting of building high-performance teams, optimizing operations, and driving measurable multi-million-dollar growth.
Peter Sorensen is an accomplished International Sales, Marketing, and operations Leader with experience in conducting business in 18 countries. He is a hands on operator who not only advises, but does the actual heavy lifting. Peter has held pivotal roles such as Vice President of Sales, Director of Marketing, Start-up CEO, Director of Operations and International Business Development Director on an interim basis for his clients. Leaving corporate America 12 years ago after working for a top global research firm, a major international media conglomerate, and a prominent radio broadcasting company, Peter chose to consult and work with small and midsize businesses where he excels in leading start-ups, building sales channels, and managing comprehensive sales and marketing budgets as well and full cycle recruiting and training of high performance teams. He has managed international sales teams, fulfillment teams, executed go to market plans and optimized sales and marketing programs for his clients. Peter's strength lies in transforming abstract concepts into market-ready products that drive revenue, contributing personally to over $700 million in sales. He has developed go-to-market strategies, executed large-scale events, and closed significant sales deals. Recent roles include: Building from zero to one and leading a new division of over 70 people for one the top hiring service providers in the USA Leading and scaling a business loan brokerage, generating a loan value pipeline of over $65 million and 300+ actionable leads per month. Launching verticals for an IoT and SAAS startup, securing the company's first military contract with the USAF worth $2M and its first hospital contract worth $1.5M. Developing the go-to-market sales strategy for an IoT and SAAS company, generating a $17M sales pipeline and securing partnerships with 30+ IoT providers. Revitalizing a media group's digital strategy, doubling site traffic, and increasing sales performance by 50%. Turning around a middle east based e-commerce and media business by reducing operating expenses by over 50% and leading a diverse team to higher performance levels. Peter has also led international business development efforts to raise foreign private capital, securing tens of millions of dollars and opening new franchise businesses in the USA. Peter's expertise includes sales and operations management, business development, product development, account relationship development, process improvement, and BPO Peter thrives on turning complex challenges into opportunities and driving strategic initiatives that lead to measurable success. Connect to explore how his experience can propel your organization to new heights.
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VP of Sales

VP of Sales
VP of Sales
VP of Sales