Increased ARR from new customers by 114% at Hive Learning between 2020-2022 through refining targeting, positioning and sales processes, leading to the business reaching profitability for the first time
Revenue Nomad experts
VP Sales
John C.
Fractional VP Sales with a track record of building high-performing SDR teams and scaling revenue across international markets. Deep expertise in GTM strategy, sales process optimization, and team leadership.
Location
London until September, then Sydney from September onwards.
Availability
30+ hours / week
Role
VP Sales
Profile
About John C.
I’m a Fractional VP Sales who helps B2B SaaS companies grow smarter and faster. At Hive Learning, I increased ARR by 114% from new customers, built a high-performing SDR team that generated 72% of new logo ARR, and led our US expansion—growing it to 40% of global ARR within four years. My strengths lie in GTM execution, sales engine design, and team leadership across global markets.
Primary services
Sales Development,
New Customer Sales,
Revenue Operations
Technical expertise
HubSpot,
ZoomInfo,
Gong,
ChatGPT,
Salesloft,
GetAccept,
PandaDoc,
Monday.com
Success stories
Built and scaled a high-performing SDR team at Hive Learning that was responsible for generating 72% of new logo ARR within five years of the team’s inception
Saled Hive Learning internationally by replicating a successful UK sales engine (underpinned by healthy SaaS metrics) and hiring and leading a US team, with the new US business accounting for 40% of ARR within four years of its inception.
Build the right GTM team
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