Built the marketing team from scratch to 20 people; responsible for product marketing, demand generation, brand marketing, marketing ops. Built the product-led growth inbound engine, generating 100% of the sales pipe. 2.5x in ARR YoY in 1st year; 2x in ARR YoY in 2nd year.
Revenue Nomad experts
VP Demand Gen
Dan L.
Tech exec with 15+ years in B2B/D2C marketing, scaling startups, and big tech success.
Location
San Francisco, CA
Availability
20+ hours / week
Role
VP Demand Gen
Profile
About Dan L.
Tech executive with 15+ years of international experience at big tech and startup companies. Deep expertise in B2B and D2C marketing; focused on product-led growth. Ran acquisitions for Android and AdWords @Google in North America and EMEA. Scaled 4 early startups with one successful exit @Apple.
Primary services
Demand Generation; Revenue Expansion
Technical expertise
HubSpot; PandaDoc; Outreach; ChatGPT
Success stories
First go-to-market executive hire. Scaled and managed the entire business organization from 2 to 30+ people. Established the go-to-market strategy, revenue operations, brand identity. Built the revenue engine and pivoted the company upmarket through ABM. Successful exit with Apple.
First executive hire. Built out the marketing team and the inbound engine from scratch. Established the PLG go-to-market strategy, messaging & positioning, branding, and revenue operations. 4x ARR growth in 18 months.
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